EXPORT PROFILE
Mitavite, from our
manufacturing base in Somersby NSW, is supplied to
over 20 countries. The largest single market is our
neighbour New Zealand , where our distribution and
marketing is run by
Inghams Enterprises. Sales in New Zealand have grown rapidly
over the past few years to a point where Mitavite
is now a major player in the Sport/Leisure and Racing
markets.
In earlier years, the acceptance of
Mitavite was aided in the Thoroughbred and Trotting
industries by the ability of trainers to source the
same product on both sides of the Tasman. Now it is
well proven and forms the basis of feeding programs
in many top stables in both codes.
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Narelle Cassin
Playing a key role
in the development and servicing of our
export markets is our Somersby based Export
Manager – Narelle
Cassin. Narelle has been with Mitavite in
this role for over 15 years and has an extensive
knowledge of the requirements of each market.
Narelle loves her job and has developed many
very close friendships with customers over
the years. Customer service is a critical
part of the export portfolio and Narelle
prides herself in going the extra mile. Our
export markets are serviced by Narelle at
our Somersby factory.
With
many trans-continent operations in the
horse industry throughout Australian and
beyond, Mitavite sees that the support
provided by our partners in other countries
can only strengthen resources available
to horse owners. No matter where they travel
there is a big chance their horses can still
be fed a balanced and nutritious diet of
Mitavite – just as if they were at
home. |
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MITAVITE TEAM ASIA
Mitavite- Asia, based in Ipoh, Malaysia represents the interests of Mitavite in the important markets in South East Asia, the Middle East and Europe.
Founded by the late Rod Shepherd, Mitavite Asia is headed by Managing Director Mimi Lew, General Manager and Director Gavin Kenna.
Mimi and Gavin are supported in their efforts by a dedicated team of sales and administration staff at Mitavite- Asia and have become a substantial force in UAE, South East Asia and surrounds. Mitavite Asia continues to expand and now also assists with the service and support of outlets in India and the Middle East.
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Mimi Lew
Managing Director
Mitavite
Asia sdn. Bhd , Malaysia . Mimi has also
been involved in the equine business, purchasing
and selling Mitavite for over 10 years. |
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Gavin Kenna
General Manager and Director
Gavin Kenna has been working with Mitavite- Asia since early 2004 as a consultant on feeding and training programs for all facets of the equine industry. Having spent 25 years in the racing industry at the highest level both in Australia and overseas Gavin is able to provide a high level of expertise and support for Mitavite's export consulting team.
Gavin recently took over the role of General Manager for Mitavite- Asia. Based in Ipoh, Malaysia Gavin is working hard to build the Mitavite and Vitamite brands throughout Asia, The Middle East, Scandinavia and Europe.
Hobbies include leisure riding, horse racing, golf and socialising in general. |
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